to ask charities never-ending question: "Where do we get our next charitable gift ?"
I believe that the question should be: "How can we help people solve problems in which the solution results in a charitable gift to our church or love ?"
If this approach is applied more often, fundraising can be modified by prying the last nickel from donors clutched fist in the flood of charitable gifts.
This May sound a bit self-serving, but we are all humans. From a practical point of view, why would anyone be interested in making a charitable gift if the pressure problem was solved at the same time?
importantly, if you are a fundraiser for his love would have a better chance at securing a charitable gift, if the process of making the gift donors also solve the problem?
The key to making this happen three times. First, you need to know a set of common problems. Second, you must determine what the problem (s) of your donors have. It is a skill and issue all to himself. This involves asking questions and patiently listen to the answers. Third, you must be able to communicate how the solution solves their problem and results in a charitable gift.
key for all three is education, both yours and your donor base.
Let me give you a quick example of how a charitable gift to the church people can also solve the problem.
Libby is a senior living on a fixed prihod.Trenutnom economy was not kind to her. It's $ 50,000 CD down to the bank that is providing some income for her living expenses.
Libby has three problems:
1.CD is paying 4.5%. This turns the $ 2,250 interest per year.
2 All the CD and the interest is taxable. In Libby tax bracket, the net interest rate translates into only $ 1,900 per year for spendable income.
3 She was scared to death they will lose their money. Her CD is with Washington Mutual, one of the largest savings and loan in the country, and they went bankrupt. Her CD has taken over my JP Morgan Chase, another financial giant, but it is not a decision Libby sleep any better.
What if you could offer to Libby's solution?
1 Move her money for the institution, which eliminates the worry her and gives her a sense of security and trust.
2 Increasing interest she receives at 7.1 %.
3 Increase her interest income from $ 2,250 to $ 3,500 a year.
4 Shut down 70.3% from the $ 3,550 tax.
5 Increase your effective annual yield of 4.5% to 8.49 %.
6 Make a deduction from income taxes $ 20,047. In Libby's tax bracket and financial situation, she will be overjoyed to learn that this tax relief is so big that it probably will not owe any federal taxes for the next six years.
If you were to offer Libby all these strengths and to solve the problem of lack of income due to economic distress and rising prices at the grocery store, I do not think she would be leaving his church is subject to a charitable gift of $ 50,000 when he died?
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